A department store in the Shinjuku area
Proposing Japanese teas with my customers’ lifestyles in mind.
What’s your regular brand?
What do you like about it?
I'm sure there are a lot of people who are still running around despite the seasonal sights, sounds, aromas, and other clear signs that the New Year holidays are fast approaching. In particular, I think of people working throughout the holidays without taking time off, students preparing for entrance exams, and those devoting themselves to studies every day in order to keep up with a fast-changing world. For them, I recommend Organic Genmaicha, which has refreshing sharpness that keeps you on the ball, as well as wonderful aroma. I want my hard-working friends to enjoy tea that will allow them to focus when it really counts.
How do you enjoy it?
After taking a break, I recommend they prepare it with boiling hot water and enjoy its delicious taste. That’ll get their engine going again.
Chairman
Serving as the father for the whole Ippodo “family”
What’s your regular brand?
What do you like about it?
In Japan, people traditionally drink matcha during the year-end and New Year holidays, including joyagama (the final tea of the year) on New Year's Eve and hatsugama, the first tea of the New Year. Preparing koicha with a slightly premium brand of matcha is a real treat.
How do you enjoy it?
Fewer homes have Japanese-style rooms these days, so many people do as I do and whisk matcha while standing in the kitchen, rather than while sitting in the traditional seiza position. Then they can savour the matcha while relaxing in their favourite chair.
Managing director
Serving as the mother for the whole Ippodo “family”
What’s your regular brand?
10-Pack of Obukucha (100g) with a Set of Gift Bags and Guides
What do you like about it?
This is a special genmaicha only available at this time of year. When prepared with piping hot water, it produces a rich aroma and wonderful taste. It has auspicious packaging, so it's handy both as a way to celebrate the New Year and as a tea to drink with meals.
How do you enjoy it?
I often give five or six packages of Obukucha, putting them in an attractive shopping bag. That makes them useful for sharing or as small gifts for all sorts of purposes at this time of year. I enclose a little note to that effect.
