Different ways to enjoy Japanese tea
Stories from Ippodo staff What tea do you recommend for the year-end and New Year holidays?
1

Matcha to enjoy while relaxing in your favourite chair

2

Tea to send with a card expressing gratitude and appreciation

3

The perfect tea for starting off the year!

1

Chairman
Serving as the father for the whole Ippodo “family”

What’s your regular brand?

Tora-mukashi 20g Can

What do you like about it?

In Japan, people traditionally drink matcha during the year-end and New Year holidays, including joyagama (the final tea of the year) on New Year's Eve and hatsugama, the first tea of the New Year. Preparing koicha with a slightly premium brand of matcha is a real treat.

How do you enjoy it?

Fewer homes have Japanese-style rooms these days, so many people do as I do and whisk matcha while standing in the kitchen, rather than while sitting in the traditional seiza position. Then they can savour the matcha while relaxing in their favourite chair.


2

Managing director
Serving as the mother for the whole Ippodo “family”

What’s your regular brand?

Obukucha (Good Fortune Tea) 100g Bag

What do you like about it?

This is a special genmaicha only available at this time of year. When prepared with piping hot water, it produces a rich aroma and wonderful taste. It has auspicious packaging, so it's handy both as a way to celebrate the New Year and as a tea to drink with meals.

How do you enjoy it?

I often give five or six packages of Obukucha, putting them in an attractive shopping bag. That makes them useful for sharing or as small gifts for all sorts of purposes at this time of year. I enclose a little note to that effect.


3

Corporate sales
Our team's midfielder

What’s your regular brand?

Obukucha (Good Fortune Tea) Large Can w/ box

What do you like about it?

It's the tea you drink in Japan during the New Year holidays in the hope of staying healthy throughout the year.

How do you enjoy it?

I prepare it quickly with hot water, and then savour the genmai aroma that fills the room and the flavour of the tea leaves that can be tasted so clearly with the first sip.


Different ways to enjoy Japanese tea
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