Overseas business
Using Kyoto as a base from which to communicate the appeal of Japanese tea to world.
What’s your regular brand?
What do you like about it?
This gyokuro blend has the power to inspire ideas. The method for growing gyokuro was first thought of in the 19th century, and I imagine at the time this creative new idea was something like a what a start-up might think up. Even in the 21st century, gyokuro eludes description—its lusciousness, “like, shhharrrari,” is astonishing on first taste.
How do you enjoy it?
The standard brewing method is perfect. Make sure to prepare it with water that is just-warm (below 60°C), and savor its resplendent character slowly, on its own.
Overseas business
Excited to see Ippodo tea reaching people throughout the world!
What’s your regular brand?
What do you like about it?
It has a wonderful balance of sencha's distinctive refreshing taste, well-rounded umami and sweetness, and sharpness. Regardless of whether I have it with a meal or just on its own, the moment I drink it, I enjoy the deep satisfaction of savouring authentic green tea.
How do you enjoy it?
At the beginning of the day when I want to get motivated to tackle the tasks ahead, I reinvigorate myself by drinking it prepared a little on the strong side. And, if I overeat during the New Year holidays, or some other festive time, I like to make a second pot of tea from the same leaves to produce a lighter batch of tea that helps me to feel more refreshed. It goes well with big meals.
Overseas business
Encouraged by the messages we get every day from around the world.
What’s your regular brand?
What do you like about it?
The smooth umami flavour of gyokuro and the distinctive refreshing fragrance of stems help to soothe me and motivate me to get ready to work my afternoon shift.
How do you enjoy it?
When I want to improve my concentration, I get myself fired up by drinking it brewed quickly with boiling hot water. When I have more time to relax and take it easy, I savour its flavour and fragrance by drinking it prepared with boiled water that has been slightly cooled, which draws out its smooth umami flavour.
