We present our Special New Year's Matcha, which is only available for a limited time, from December 1 into January.

- 2025 is the Year of the Snake
The delightful Year of the Snake name and label are part of the fun of our Special New Year's Matcha. The Mi-no-mukashi label design features a traditional local toy snake as its motif, looking charming and evoking feelings of nostalgia. It conveys Ippodo’s wish that you go forth with new hope and have a fruitful year, like the snake that comes out of hiding in spring as it awakens from its winter sleep.

- About our Special New Year's Matcha
This is a specially blended matcha only sold towards the end of the year and early in the new year. Unlike our matcha products sold throughout the year that are blended for consistency of each matcha product, our Special New Year's Matcha blend changes from year to year. It has a taste that is surprisingly different from our matcha products sold throughout the year. 

- Particularly smooth, mellow flavour.
This splendid matcha is perfect for celebrating the New Year, possessing rich sweetness and fragrance that bathe the palate. A sweet fragrance wafts into the air the moment you begin whisking it. As you drink it, you appreciate its smooth, refined flavour, and pleasing, light aftertaste. Its vivid green colour brings to mind tea fields in spring awash in sunlight. This is a matcha that brightens you up and enlivens you through all your senses. Its distinctly sweet flavour means that it is easy to drink even when prepared as koicha, making it a good choice for newcomers to koicha.

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