Products: New Hajime-no-Ippodo Matcha Starter Kit goes on sale October 1, 2023
Containing both matcha and the required utensils, the Hajime-no-Ippodo Matcha Starter Kit provides everything needed to prepare matcha right away in your own kitchen, except for the water.
It now comes with a bilingual Japanese-English guide with instructions on everything from how to prepare matcha to how to care for the matcha utensils.
October 1, 2023 marks roughly two decades since we launched the Hajime-no-Ippodo Matcha Starter Kit. We’ve kept the original idea behind it the same, but updated how it looks and the items inside.
We want you to be able to enjoy at home matcha’s bold flavour with depth that nature has nurtured. Matcha can quickly lose its flavour once the package has been opened. To help make matcha’s rich flavour last longer, the kit now includes ten individually packaged Matcha To-Go Packets, each enough for a single serving.
October 1, 2023
The new Hajime-no-Ippodo Matcha Starter Kit
¥7,000
Contents:
- 80-tip Chasen (bamboo whisk) (made in Korea)
- Chawan (tea bowl) (made in Japan)
- Matcha To-Go Packets (2g×10packets)
- Leaflet: A bilingual Japanese-English guide to preparing and enjoying matcha and using the utensils.
ー point 1 ー
Make matcha part of your life.
A minimal matcha set just right for newcomers.
The kit contains the minimal items required to start enjoying matcha—a tea bowl, whisk, and Matcha To-Go Packets. It’s an extremely simple set that allows you to prepare matcha. All you need to add is the hot water.
ー point 2 ー
Matcha stays fresh longer because you only open it when you use it. Each Matcha To-Go Packet contains a single usucha serving.
Matcha can quickly lose its flavour once the package has been opened. In order to help make matcha’s rich flavour last longer, we include ten individually packaged Matcha To-Go Packets, each enough for a single serving. Each packet contains 2 grams, so no measuring is required.
ー point 3 ー
The packaging reflects the minimal nature of the matcha kit.
The beige paper box is very simply designed, with the top showing the Japanese for “Hajime-no-Ippodo” written in brush strokes and the Ippodo logo in foil embossing. The box is ideal for a starter kit, and it fits in well with any kitchen, regardless of your lifestyle.
ー point 4 ー
The guide shows ten ways to enjoy Matcha To-Go Packets.
Have fun experimenting with different ways to savour matcha.
The included guide explains the basic way to prepare matcha using Matcha To-Go Packets, as well as other ways to enjoy matcha. You can select your favourite way, or change things up by choosing another way that suits your mood or the confections you’re having. Think of all the time you’re going to have enjoying matcha!
